William Ashley "Billy" Sunday, Center Field, Pittsburgh, from the Old Judge series (N172) for Old Judge Cigarettes 1888

This card was made around 1888 by Goodwin & Company for Old Judge Cigarettes, and features William Ashley "Billy" Sunday of Pittsburgh. It's a mass-produced photographic print, slipped into cigarette packs as a promotional item. While it may seem worlds away from "high art", consider the labor involved, not only in Sunday's athletic training, but also in the tobacco fields and factories that made this image possible. Photography, newly industrialized, here serves the purposes of advertising. The card is small and relatively fragile, reflecting its disposable nature. The sepia tone gives it an antique feel, but was also a practical choice for mass production. The image itself captures a moment of action, showcasing Sunday's skill and athleticism. These cards were immensely popular, creating a direct connection between consumption, celebrity culture, and the burgeoning business of baseball. So, next time you light up, remember the hidden histories embedded in everyday objects.