Aankondiging van het verschijnen van een prent van de begrafenisstoet van koningin Wilhelmina van Pruisen te Delft, 1837 1837 - 1838

This is an advertisement, printed in 1837 by Hartog Zangers, announcing a print of Queen Wilhelmina of Prussia's funeral procession. The poster’s design relies on a rigid, hierarchical structure. The bold typeface of "H. ZANGERS" at the top immediately establishes the printer's authority. Below, increasingly larger fonts highlight key information: the announcement of the print, the title "Kunstplaat," and a description of the depicted event. This typographic arrangement isn't just about readability; it’s a calculated strategy to guide the viewer's eye, creating a visual order that mirrors the social order it represents. The careful arrangement of text, combined with the lack of ornamentation, reinforces a sense of solemnity. It reminds us that even in commercial communication, the formal elements are crucial in shaping meaning and influencing reception.