The Mummy, Pepsi ‘Monster Match’ 1991

Don Ivan Punchatz’s 1991 illustration for the Pepsi “Monster Match” campaign features a classic depiction of a mummy. Set in an ancient Egyptian tomb, the illustration evokes a sense of mystery and horror. The mummy’s face, partially covered in bandages, is rendered with remarkable detail, highlighting the grotesque nature of the undead. The spider crawling on the sarcophagus behind the mummy adds to the eerie atmosphere of the illustration. The artwork, reminiscent of the style of vintage horror movie posters, reflects the popular fascination with the macabre and the supernatural.