Brian Froud’s ‘Chelsea Morning #10’ is painted using the traditional medium of watercolor. However, the artist's choice of subject matter – a mythical figure in a hooded cloak, riding a unicorn – lifts the work out of the everyday and into the realm of fantasy. The fluid, translucent qualities of watercolor are perfect for rendering the ethereal nature of the scene. Froud’s technique involves layering thin washes of pigment to create depth and luminosity. The soft, diffused light enhances the dreamlike atmosphere. The artist is known for his work in fantasy illustration and design, creating faeries and other mythical creatures. He draws on folklore, mythology, and his own imagination. The painting, therefore, operates within a niche sector of the art market, separate from the mainstream, more closely aligned with traditions of illustration. Although it might not fit into the traditional category of ‘high art,’ it requires mastery of a particular skillset. The artist’s unique vision and mastery of his materials blurs the lines between art and craft.