Plate 22, from the Fans of the Period series (N7) for Allen & Ginter Cigarettes Brands 1889

Plate 22, from the Fans of the Period series, was made for Allen & Ginter Cigarettes. Produced as a promotional item, this small card reflects the complex social and cultural landscape of the late 19th century. During this period, consumer culture began to flourish, and the representation of women in advertising played a significant role. The woman depicted is adorned in what the company thought were period garments, holding a fan, a symbol of femininity and social status. However, this image invites us to think about the identities and roles that were both celebrated and constrained during this time. While appearing delicate, the commodification of her image also speaks to the objectification of women in advertising. It asks us to think about the tension between empowerment and exploitation. This card serves as a poignant reminder of how representations of gender and identity are intertwined with commerce. It invites us to reflect on the historical construction of femininity and its continuing impact today.