Trade card for Nathaniell Ponder, Bookseller 1700 - 1800

Curator: Look at that proud bird! I’m struck by how confidently the peacock occupies the space of this trade card. Editor: Trade card, you say? For what? This fellow looks like he runs the place. Curator: It’s "Trade card for Nathaniell Ponder, Bookseller," an engraving done sometime between 1700 and 1800. It’s currently held at the Met. Notice how the anonymous artist emphasizes form and line. See how the artist creates the illusion of depth through varied stroke weights and intricate detail on the peacock’s plumage? It almost feels sculptural, doesn’t it? Editor: It does have a very determined look, almost haughty, really. I imagine this is the exact expression I would have if I owned a peacock! Curator: Precisely! The composition is fascinating—it positions the peacock not only as a symbol of luxury and sophistication, which aligns perfectly with the bookseller’s trade. It cleverly uses the full plumage as a frame for the inscription at the bottom of the card. Editor: So you have a handsome fellow and free advertising—smart thinking! To my modern eyes, though, the overall effect is a touch stern; it makes me wonder what sorts of books Nathaniell Ponder was selling. Maybe heavy tomes on proper etiquette for peacocks? Curator: A humorous speculation! However, the graphic impact is undeniable. Editor: Absolutely, the texture created is incredible—almost vibrating! This small square feels complete, even if somewhat constrained by the border—it seems almost trapped. Curator: An insightful reading. Overall, the meticulous engraving encapsulates an era where artistry was intertwined with commercial branding. Editor: For all his pomposity, I do like the guy! I think the artist nailed conveying his essence, even after centuries.