Me and The 1998 - 2002

Curator: Here we have Edward Ruscha’s small, enigmatic book, "Me and The," part of the collection at the Harvard Art Museums. Editor: At first glance, it’s surprisingly austere; the navy blue cover almost absorbs the light. I wonder about the significance of this choice. Curator: Ruscha's books were mass-produced objects, challenging the preciousness of unique artworks, and exploring the democratic potential of art. The seriality mirrors mass culture. Editor: The scale invites intimate handling, a one-on-one experience. But the simplicity risks being overlooked; it needs a viewer willing to engage. Is it a rejection of grand narratives? Curator: Exactly! It raises questions about the accessibility and affordability of art, reflecting a critical stance on art’s role within a consumerist society. Editor: I find myself drawn to the potential within such a restrained form. The color alone creates such a specific mood. Curator: Well, considering its context, Ruscha gives us something to consider. Editor: Absolutely, it changes my perception.