The mad cow 1896

Henri de Toulouse-Lautrec made this poster for a satirical journal in lithographic ink on paper. Lautrec, a master of lithography, was a pioneer in creating the modern poster, seeing its potential for both artistic expression and commercial appeal. The lithographic process allowed him to achieve bold lines and vibrant colors, perfectly suited for the lively scene of figures surrounding the ‘mad cow’ in the title. The method involved drawing directly onto a prepared stone or metal plate with a greasy crayon, then treating it with chemicals so that ink would adhere only to the drawn areas. This printmaking technique democratized image production in the 19th century, as prints could be made quickly and cheaply. By embracing this medium, Lautrec blurred the lines between fine art and commercial design, making his work accessible to a wide audience. This poster, like many others, speaks to the energy of Parisian street life and the rise of consumer culture. It reminds us that art is always embedded in its social and economic context.