Ontwerp voor een adreskaart 1884 - 1952

Reinier Willem Petrus de Vries designed this address card, using ink on paper. The stark contrast of the black ink against the white background draws attention to the intricate detailing. Note the repetitive forms within the border. The artist’s hand is evident, and there is an implication of the time and labor involved in creating such a detailed design. The uniformity of the patterns indicates the use of stencils or printing techniques, common in mass production. The choice of these materials, and the processes used to apply the ink, speak to the social context of the time. This was an era of industrialization, where handcrafted designs were being adapted for broader consumption. The design may represent the romanticizing of craft, and handwork in response to the rise of mass production. The card subtly blends the unique touch of the artist with the efficiency of industrial techniques. In understanding this address card, we recognize the convergence of craft, design, and materiality, inviting us to challenge traditional distinctions between fine art and everyday design.