Whiting’s ledger papers 1895

This is "Whiting's Ledger Papers," a poster designed by Will Bradley. The initial impression is one of art nouveau elegance, defined by sinuous lines, flat planes of colour, and decorative motifs. Bradley uses curvilinear shapes, like the vine border with its stylized leaves, to frame the composition and lead our eyes through the image. The figure of the woman, rendered with flowing lines and muted tones, is integrated seamlessly with the botanical elements, reflecting the organic unity prized by Art Nouveau artists. The limited colour palette—predominantly greens, creams, and soft oranges—lends a sense of harmony and sophistication. It also evokes a feeling of nostalgia. The interplay of text and image, with the company's name artfully integrated into the design, highlights the poster's dual function as both advertisement and artwork. Bradley’s design transcends mere commercial communication. It makes a statement about the cultural values of beauty and refinement during the turn of the century.