Très Parisien, 1926, No. 2, pag. 2: La Mode en Général 1926

This is G-P. Joumard’s “Très Parisien, 1926, No. 2, pag. 2: La Mode en Général,” made in 1926. It’s an image of fashion design, so of course, there’s line, and pattern. There’s some beautiful flat colour blocking, and the marks are economic and descriptive – just enough to convey the drape of the fabric, the cut of the clothes, and the feel of the era. I can almost hear the music from this page! It’s all in the service of clarity, and the linework is beautiful. It reminds me of someone like Erté, in that fashion and design were always about a certain kind of graphic sensibility, a certain way of stylizing real bodies and clothes. The whole composition is so stylish, and so indicative of the time, yet feels so fresh and alive!