Irene Everett, from the Actors and Actresses series (N145-8) issued by Duke Sons & Co. to promote Duke Cigarettes 1890 - 1895

Irene Everett, from the Actors and Actresses series, was created around the turn of the century by W. Duke, Sons & Co. as a promotional item for Duke Cigarettes. These cards were a product of their time, when women were both idealized and commodified within a rapidly industrializing society. Everett, like other actresses featured in these series, navigates a complex space. Her image is carefully constructed, adhering to the era's beauty standards: soft features, an elegant gown, and a demure pose. Yet, her status as an actress—a profession offering women some degree of public visibility and financial independence—challenges conventional gender roles. The card itself is an advertisement, subtly linking Everett's allure with the consumption of Duke cigarettes, turning her into a marketing tool. These cards offer insight into the cultural values and social dynamics of the time. While seemingly innocuous, they reveal the intertwined forces of commerce, gender, and representation that continue to shape our society.