Toujours Chic Les Deshabillés, Hiver 1921-1922: Moune 1921 - 1922

This pochoir print by G-P. Joumard, dating to the winter of 1921-1922, depicts a woman in jade green velvet pajamas trimmed with white fur. Pochoir, a hand-stenciling technique, uses multiple stencils to apply vibrant colors, creating an image with a handmade feel, yet existing in a potentially large edition. The choice of materials – luxurious velvet and fur – speaks to the economic inequalities of the time. While many struggled, a select few enjoyed opulent comfort, reflected in these extravagant leisure garments. The description mentions 'neigeuse fourrure,' suggesting a glamorous, snow-like fur, further emphasizing luxury and warmth, and linking fashion to seasonal change. Consider the labor involved: from textile production to fur sourcing, garment construction, and finally the printmaking itself. All of it suggests a complex web of skilled and unskilled work. Fashionable images like this helped to fuel a desire for these goods, and so the wheels of industry kept turning. By looking closely at the materials and making, we can better understand the complex social context of this stylish image.