Cacao Lhara 1890

Editor: Here we have "Cacao Lhara," a lithograph poster by Jules Chéret from 1890. The colors are so vibrant, especially that almost electric yellow dress, but the lady's eyes and smirk makes the poster suggestive. How do you approach something that seems like both a beautiful design and something potentially problematic, you know? Curator: That's the magic of Chéret, isn't it? He captures a moment of giddy exuberance but there is certainly some dated stereotyping happening in the depiction of femininity, isn’t there? This poster is so alive with energy. Look how he uses those swirling lines and the juxtaposition of colors! Imagine seeing this splashed across the grey, serious streets of Paris—a true jolt. It's all about selling a feeling of luxurious fun. What do you think draws the eye most? The dynamism of the composition, or the...let's say, idealized portrayal of the woman? Editor: I think it's the swirling dress, at first. The colors are very seductive. Then, the way she presents both the cacao and the glass—it makes me think that is the way women were objectified back then. And...oh, that almost forces you to acknowledge how simplified, almost cartoonish, her image is. Curator: Precisely! So, the advert works on several levels. Its vibrant design grabs attention, the woman generates desire for the drink through her glamour and the distiller’s branding promises authenticity. Editor: So it’s a real layered moment of cultural history packaged in something that’s initially so bright and cheerful! You've given me a lot to think about! Curator: Glad I could share some perspective, this poster encapsulates a unique moment in design history and cultural values!