Jell-O Pudding Advertisement c. 1970s

This Jell-O Pudding advertisement was made with ink and watercolor by Jack Davis. It’s a scrumptiously drawn reminder that artmaking is a process, just like making dessert! Davis uses lines like they’re the main ingredient, and color to sweeten the deal. Look how he renders these excited kids and their ringleader! The lines are confident, and varied: thick outlines defining forms, with delicate hatching suggesting shadow and texture. Watercolor gives it a lively, immediate feel. He doesn’t belabor any one area, creating a loose, dynamic image, full of energy and verve. The whole thing feels as spontaneous and fun as a sugar rush. Davis's style brings to mind other masters of cartooning like Al Hirschfeld, who also deployed ink lines with such elegance and wit. Ultimately, this illustration reminds us that art, like pudding, is about enjoyment. It doesn't have to be serious or complicated, just engaging and delicious!