Armadillo, from Quadrupeds series (N41) for Allen & Ginter Cigarettes by Allen & Ginter

Armadillo, from Quadrupeds series (N41) for Allen & Ginter Cigarettes 1890

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lithograph, print

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lithograph

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print

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landscape

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coloured pencil

Dimensions: Sheet: 2 7/8 x 3 1/4 in. (7.3 x 8.3 cm)

Copyright: Public Domain

Editor: This is “Armadillo, from Quadrupeds series (N41) for Allen & Ginter Cigarettes,” made around 1890. I’m fascinated by this little card from a cigarette pack. There's a quirky, almost whimsical quality to it. What strikes you most about it? Curator: It's that collision of worlds, isn't it? High-end tobacco advertising adopting Japonisme, with these almost dreamlike background vignettes and, smack dab in the middle, the armadillo, beautifully rendered with colored pencil, grounded in this exotic flatness, which I always find delightful. The cigarette card itself is a testament to a different era of visual culture, what are your thoughts? Editor: Definitely! It feels like a mini-encyclopedia entry and an exotic vacation all rolled into one tiny, cardboard rectangle. But is the juxtaposition intentional, do you think? Is it just about appealing to a refined sensibility while also pushing the boundaries of visual presentation, with each layer sort of telling a different story about commerce and exoticism? Curator: Precisely! The layered approach draws me in. Allen & Ginter catered to the aspirations of their customers, a refined aesthetic, international appeal, hints of adventure and knowledge...a symphony of subtle touches and the power of dreams, I suspect! Did you see that tropical vegetation on the lower-left panel that surrounds the focused armadillo portrait? Editor: Yes, I did, those panels really adds to that feel, it's more than an add! I initially perceived as decorative filler but it serves more like visual seasoning that elevates it to something captivating, the more you dig in the more it has something to say! Curator: Agreed, a conversation starter! I learned more about late 19th century commercial aesthetics and its visual nuances while looking at this little piece. What about you? Editor: For me, understanding the confluence of commerce, art, and cultural influence, from such a tiny card has left an imprint, to remind that beauty and expression could be anywhere and everywhere.

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