Dimensions: Sheet: 2 3/4 × 1 1/2 in. (7 × 3.8 cm)
Copyright: Public Domain
This chromolithograph was produced by the Kinney Brothers Tobacco Company in 1886 to promote Sweet Caporal Cigarettes. This card, from the Military Series, depicts a Spanish naval seaman, and we can see the ways mass production intersects with representation. Chromolithography, the process used to make this card, involves using multiple lithographic stones, each bearing a different color, to produce a full-color image. It was a relatively inexpensive and efficient way to create colorful images at scale, perfectly suited for mass-produced advertising. The image itself reflects a specific kind of late 19th-century masculinity: a hardy, working-class man, standing confidently with hand on hip. What’s interesting is how this image, created through a process of industrial reproduction, helps to construct and circulate ideas about national identity and class. So, remember, when we look at images like this, we're not just seeing a picture, we're seeing the product of a complex set of industrial processes, cultural values, and economic forces.
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