The Impeyan Pheasant, from Birds of the Tropics series (N38) for Allen & Ginter Cigarettes 1889

This is a collectible card of 'The Impeyan Pheasant', from the 'Birds of the Tropics' series, produced by Allen & Ginter, probably in the late 19th century. The image is striking for its vivid chromatic intensity and the way it plays with figure and ground. The pheasant, resplendent in hues of green, blue, and orange, dominates the central panel. Look at how the artist uses colour to define the bird’s form, with each feather meticulously rendered as a mosaic of pure colour. The composition divides into three distinct panels: the central image of the bird flanked by stylized tropical scenes. This division creates a sense of depth, inviting the viewer to explore the space of the image. Semiotically, the pheasant itself can be seen as a signifier of exoticism, luxury, and natural beauty, while the surrounding scenes function as cultural codes relating to exploration. The text on either side draws a parallel between the exoticism of the bird and the brand of cigarettes. Consider how this small card, in its formal construction, captures both the spirit of scientific exploration and the burgeoning culture of consumerism. The visual pleasure it offers is part of a complex network of meaning.