Ada Rehan, from the Actors and Actresses series (N45, Type 1) for Virginia Brights Cigarettes 1885 - 1891

This is a trade card of Ada Rehan, a famous Irish-American actress, made by Allen & Ginter for Virginia Brights Cigarettes. These cards were a popular marketing tool in the late 19th century, reflecting a growing consumer culture. Rehan, known for her comedic roles, rose to fame at a time when the theater was a primary form of entertainment. As a celebrity, her image was both a symbol of success and a commodity. What does it mean to see a woman's likeness used to sell cigarettes, especially when societal expectations for women at the time were so restrictive? The card captures Rehan in profile, her expression conveying both confidence and grace. Yet, the commercial context complicates this representation. It invites us to consider the interplay between Rehan's identity as an actress and her image as a marketing tool. While celebrating her individual achievements, it simultaneously places her within the confines of consumer culture.