Rol met lichtgroen lint met één gerafelde zijde en drie zwarte horizontale strepen c. 1930
photography
studio photography
advertising product shot
product studio photography
product shot
staged studio photograpy
retro 'vintage design
photography
product design photgrpaphy
graphic design product photography
product photography
retail photography
Dimensions width 1.5 cm, height 2.3 cm, diameter 9.5 cm
Editor: So, here we have a photograph from around 1930 by Gustav Schnitzler, currently at the Rijksmuseum. It depicts a roll of light green ribbon with a slightly frayed edge and three black horizontal stripes. I'm immediately struck by how ordinary the subject matter is, yet the composition feels so deliberate. What do you see in this piece? Curator: It's true, the subject is strikingly banal, which I think is precisely the point. Considering the historical context, the 1930s were a time of increasing industrialization and mass production. How does this image, essentially an advertisement, reflect the commodification of everyday life and its effect on domesticity, particularly for women? Editor: It makes me think about how marketing started to really target individuals in their homes. It's almost like the ribbon is elevated, given an importance it wouldn't have otherwise. Do you think Schnitzler was making a conscious statement about consumerism? Curator: Perhaps. Or, perhaps he was simply participating in it. That tension between critique and complicity is exactly what makes it compelling. Notice the "10 metres garantis" printed on the paper label; that’s a promise of value, but for what, exactly? This image encourages us to examine how notions of quality and worth are constructed and consumed. Editor: It’s interesting to consider this as more than just a pretty picture, and see the socio-economic themes woven into the photograph. Thanks for widening my view. Curator: It goes both ways; examining the details reminds us of the power dynamics at play in even the simplest objects.
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