Hindustan, from the Natives in Costume series (N16) for Allen & Ginter Cigarettes Brands 1886

"Hindustan," from the *Natives in Costume* series, was printed in 1886 by Allen & Ginter as a trade card for their brand of cigarettes. This chromolithograph depicts a man wearing traditional Indian clothing, including a turban, striped robe, and baggy trousers. The image is typical of the genre of "trade cards" which were often used by companies as a form of advertising in the late 19th century. The image and inscription highlight the company's interest in exotic and faraway lands. The card is now housed in the Metropolitan Museum of Art in New York City.