Dimensions: Sheet: 2 1/2 × 1 3/8 in. (6.4 × 3.5 cm)
Copyright: Public Domain
This sepia photograph, issued by Duke Sons & Co., presents an actress leaning against an ornate table, part of a series promoting Cross Cut Cigarettes. Her garb, especially the laced sandals, evokes classical antiquity, a motif popular in advertising to lend an air of sophistication. Consider how these sandals, reminiscent of ancient Greek or Roman footwear, reappear in different contexts, from theatrical productions to fashion, each time carrying echoes of the past. The motif evolves, shifting from a symbol of historical authenticity to one of aesthetic appeal. Such recurring symbols engage viewers on a deep, subconscious level, tapping into collective memories and cultural associations. This actress, adorned with classical trappings, is not merely selling cigarettes; she embodies a timeless ideal, subtly influencing the viewer's perception through the emotional power of inherited symbols. It is a non-linear progression, a symbol resurfacing, evolving, and acquiring new meanings across different historical contexts.
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