Dimensions: Sheet: 2 11/16 × 1 3/8 in. (6.8 × 3.5 cm)
Copyright: Public Domain
This small card, featuring Josie Knight, was mass-produced by W. Duke, Sons & Co. to promote Cross Cut Cigarettes. Printed using photolithography, the image is one of many in a collectible series of actors and actresses. Consider the material: thin, inexpensive paper, printed with an image designed to be alluring. This card wasn't conceived as high art but as advertising, pure and simple. Yet, it's a fascinating document of its time. The photographic process itself involved a division of labor: photographers, printers, and the workers who assembled and distributed the cigarette packs. These cards speak volumes about the culture of celebrity, leisure, and consumption in the late 19th century. They remind us that even the most ephemeral objects can offer insights into the values and economies of their time, blurring the boundaries between commerce and culture.
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