New Caledonia, from the Natives in Costume series (N16) for Allen & Ginter Cigarettes Brands 1886

This 1886 lithograph, "New Caledonia," is part of the "Natives in Costume" series produced by Allen & Ginter as a promotional item for their cigarette brand. The colorful image portrays a man from New Caledonia in traditional attire, including a feathered headdress and loincloth, standing with a club. This collectible card, measuring just 2 3/4 x 1 1/2 inches, exemplifies the use of visual media in 19th-century advertising and provides a glimpse into the cultural representations of indigenous peoples during this period. The card is now part of the Metropolitan Museum of Art's collection in New York City.