Journal des Luxus und der Moden 1786, Band I, T. 20 1786

This fashion plate was made by Friedrich Justin Bertuch in 1786, and published in his *Journal des Luxus und der Moden*. The print gives us a glimpse into the elaborate world of 18th-century fashion. Look closely and you’ll notice the incredible detail: the delicate lace trimming, the feathered hat, the shimmering textures of the silk gown. The creation of such a garment demanded hours of labor, from the cultivation of silkworms to the intricate handwork of seamstresses and lacemakers. While we might admire the beauty of this dress, it’s important to remember the social context in which it was produced. Luxury goods like these were potent symbols of status and wealth, accessible only to a privileged few. This image, published in a luxury magazine, played a key role in shaping the desires and aspirations of its elite readership, driving the wheels of consumption and perpetuating a system of inequality. By considering the material realities and social implications of fashion, we gain a richer understanding of its power to shape culture and society.