May Perkins, from the Actresses series (N203) issued by Wm. S. Kimball & Co. 1889

This is a promotional card of May Perkins from the "Actresses" series, issued by the Wm. S. Kimball & Co. cigarette company. Made in the United States, most likely in the late 19th century, it reflects the burgeoning celebrity culture and advertising strategies of the Gilded Age. Tobacco companies like Kimball sought to associate their brands with popular figures, capitalizing on the widespread fascination with actresses and theatrical performers. These cards served a dual purpose: stiffening cigarette packs and enticing consumers with collectible images. The “Actresses” series provides a glimpse into the social and cultural landscape of the time, revealing the evolving role of women in the public sphere and the commercialization of fame. Research into theater history, advertising archives, and period publications can shed light on the significance of these cards as historical artifacts, reflecting the values, aspirations, and power dynamics of their era.