Admiral, Great Britain, from the Naval Flags series (N17) for Allen & Ginter Cigarettes Brands 1886 - 1891

Editor: This is "Admiral, Great Britain," part of the Naval Flags series from Allen & Ginter Cigarettes, dating from around 1886 to 1891. It’s a small, printed card, likely mass-produced. I’m struck by the combination of the regal portrait and the blatant commercial purpose. What social context informs this peculiar pairing? Curator: It’s a fascinating collision of commerce, patriotism, and social identity. Allen & Ginter were tapping into a surge of national pride in both America and Great Britain during this period, while also constructing a certain aspirational identity for their consumers. Cigarettes were becoming increasingly popular, and by associating their brand with powerful figures like admirals and national symbols like flags, they aimed to elevate their product and their consumer's social status. What do you make of the choice to frame the Admiral in such an ornate style? Editor: The ornate frame definitely elevates the portrait, almost like royalty. Was this about idealizing British authority for an American audience? Curator: Precisely! It was less about simple admiration and more about the politics of imagery. American businesses, especially in the post-Civil War era, used images of foreign dignitaries, royalty, and military leaders to align themselves with perceived power and refinement, essential qualities in establishing a trustworthy brand. This tactic was very impactful when these products were entering homes, subtly shaping the public's view of global power dynamics and solidifying ideas of American sophistication by consuming these “worldly” goods. This seemingly simple piece carries within it echoes of an evolving globalized world, influencing not just consumer choices but also ideological beliefs about power and status. Any thoughts? Editor: Wow, I never considered that. It really highlights how everyday objects can play a role in broader social narratives. Thanks! Curator: Indeed. By examining these images, we see how power structures, both commercial and national, shape public perception. A fruitful exploration!