Progetto B/V 1973

Rodolfo Arico's "Progetto B/V" is a striking example of minimalist art, created in 1973. The artwork is composed of a single, large rectangle of solid, vibrant purple on a stark white background. The minimalist aesthetic, characterized by simplicity and abstraction, allows the viewer to focus on the interplay of form, color, and space. Arico's use of a single color and geometric form creates a sense of serenity and contemplation, engaging the viewer in a dialogue with the inherent qualities of the artwork itself.