Mlle. Del Ira, Paris, from the Actors and Actresses series (N45, Type 1) for Virginia Brights Cigarettes 1885 - 1891

This card featuring Mlle. Del Ira was produced by Allen and Ginter for Virginia Brights Cigarettes. This was during the late 19th century when the rise of mass media and consumer culture created new avenues for advertising. Trading cards like these, inserted into cigarette packs, became a popular way to promote brands and build customer loyalty. This card is part of a series featuring actors and actresses, reflecting the public's fascination with performers and the theater. The image of Mlle. Del Ira, a Parisian actress, is carefully constructed. Her costume, pose, and expression are all designed to create a sense of glamour and sophistication. The association with a French actress adds an element of international allure, appealing to consumers seeking a taste of European culture. To better understand this artwork, we can research the history of advertising, popular entertainment, and consumer culture in the late 19th century. Examining the social context in which these cards were produced reveals much about the values and aspirations of the time.