Decima Moore, from the Actresses series (N245) issued by Kinney Brothers to promote Sweet Caporal Cigarettes 1890

This is a promotional card of Decima Moore, produced by the Kinney Brothers Tobacco Company. The sepia tones evoke a sense of the past, while the composition – a poised figure against a neutral backdrop – directs our attention to the subject’s performative gesture. The success of this piece lies in its skillful manipulation of form to create an engaging image. The textures of Moore’s clothing, from the soft drape of her shawl to the rhythmic lines of her patterned skirt, introduce a dynamic visual language. These elements, coupled with the asymmetrical balance of her pose, serve to destabilize traditional portraiture. Through this lens, we can examine the card as a sign, one that both represents and promotes ideas about beauty, celebrity, and consumer culture. The card challenges the static nature of portraiture, offering a glimpse into the ephemeral world of the theater, reflecting broader cultural values.