Dimensions: Sheet: 2 11/16 × 1 3/8 in. (6.8 × 3.5 cm)
Copyright: Public Domain
This small photographic card of the actress Daisy Hall was produced by W. Duke, Sons & Co. sometime between 1870 and 1920 to promote Duke Cigarettes. The image presents an actress, a person of public interest, in a pastoral setting. In the late 19th century, advertising cards like these became wildly popular promotional tools. They offer insight into the cultural values and marketing strategies of the Gilded Age. The cards were inserted into cigarette packs, encouraging repeat purchases and brand loyalty. The images often featured actresses, athletes, or other celebrities, capitalizing on their popularity to associate the brand with glamour and aspiration. The pastoral image of Daisy Hall, though seemingly innocuous, participates in constructing idealized images of femininity and celebrity culture. To truly understand these images, we need to delve into the archives, explore the history of advertising, and consider the social and cultural context in which they were produced and consumed.
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