Jonquille 1896

Maurice Pillard Verneuil made this print of daffodils using a process called chromolithography. This was a relatively new medium at the time, which allowed for the mass production of images. Looking closely, you can see how the artist carefully layered different colors to create the delicate shades of yellow and green. The flat, graphic style was very much in vogue in the late 19th century, influenced by Japanese prints. But what makes this print particularly interesting is the way it blurs the lines between art and design. Verneuil was not just an artist, but also a designer and decorator. Chromolithography was a commercial process, used for advertising and packaging as well as art prints. By embracing this medium, Verneuil was challenging the traditional hierarchy between fine art and commercial design. It asks us to consider how the means of production can shape the meaning and value of an artwork.