Poster of the Beethoven sonatas evening 1908

This poster, promoting an evening of Beethoven sonatas, was created by Koloman Moser, an important figure in the Vienna Secession. It was printed, likely using lithography, a process that allowed for the bold graphic style we see here. Notice the flat planes of color and the stylized forms. Moser wasn't trying to create a realistic image, but rather to convey a feeling and aesthetic. The repeated geometric shapes, resembling stylized candle flames or stylized figures, create a rhythmic pattern, while the stark black and white palette, punctuated by muted blues, evokes a sense of modernity and sophistication. The poster's design reflects the Secession's broader artistic project: to elevate craft and design to the level of fine art, and to integrate art into everyday life. Moser’s engagement with graphic design, furniture, and even textiles shows his commitment to breaking down traditional hierarchies in the art world, and to embrace the industrial methods of production. In doing so, he created a unified artistic vision, and redefined the relationship between art, labor, and society.