K. Kidder, from the Actors and Actresses series (N45, Type 1) for Virginia Brights Cigarettes 1885 - 1891

This is a promotional card for Virginia Brights Cigarettes, featuring the actress K. Kidder, made by Allen & Ginter. These cards, popular in the late 19th century in the United States, offer a glimpse into the cultural landscape of the time, revealing the intertwining of commerce, entertainment, and social values. The image presents K. Kidder in a moment of serene contemplation. What's crucial here is understanding the card's place in the burgeoning consumer culture. Tobacco companies used these cards to promote their brands, tapping into the popularity of actors and actresses to create aspirational associations. They offer insight into celebrity culture and its use in advertising. Was this an empowering moment for women? To truly understand such an artifact, we need to explore archives of advertising history, theatre history, and gender studies. Only then can we fully appreciate the complex layers of meaning embedded in this small piece of printed card.