Dimensions: Sheet: 2 3/4 x 1 3/8 in. (7 x 3.5 cm)
Copyright: Public Domain
This is a trade card for Virginia Brights Cigarettes, featuring actress Edith Kingdon. The subdued sepia tones give the image a soft, romantic feel, yet the composition is what really catches the eye. The diagonal line formed by Kingdon's arms and the pug she cradles creates a dynamic tension. It's a disruption of the static portrait, injecting a sense of movement and intimacy into the image. This intimacy hints at the burgeoning consumer culture of the time, where public figures were repackaged as relatable icons. Here, the sign system hinges on Kingdon’s perceived authenticity as a performer to endorse the cigarettes, constructing a narrative that subtly links the actress to the product. It invites questions about how representations influence our perceptions and desires.
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