Under the Rainbow 1981

"Under the Rainbow" is a poster by Jack Davis that uses watercolor and ink to create a whimsical scene. Rather than traditional fine art materials, Davis embraces the tools of commercial illustration. The character’s exaggerated features and dynamic poses, brought to life through the fluidity of ink and transparent layering of watercolor washes, is a direct nod to the history of caricature and comic art. His vibrant color palette creates a sense of energy and excitement, hinting at the zany nature of the film. Davis was a prolific artist, best known for his work in Mad magazine and his distinctive style made him a sought-after illustrator for movie posters and album covers. His career underscores the porous boundary between commercial art and so-called "high" art. By celebrating the skill and artistry inherent in illustration, we challenge traditional hierarchies and broaden our understanding of visual culture.