High Jumping, from the Games and Sports series (N165) for Old Judge Cigarettes 1889

This small chromolithograph, made by Goodwin & Company for Old Judge Cigarettes, reflects the burgeoning advertising industry of the late 19th century. Printed on thin paper, the card showcases a high jumping scene alongside a portrait of a woman. This wasn't fine art, it was part of a series meant to entice consumers. The mass production of these cards is a clear indication of how the availability and means of printing methods had evolved. It also speaks to the expansion of the market economy, where even everyday habits like smoking became fodder for collecting and trading. The image itself, though simple, gives insight into the period's social values. We see the idealized athleticism of the male figure contrasted with the decorative appeal of the female portrait. This contrast highlights the commodification of both sports and beauty, reflecting the period’s gendered expectations, all mediated through the act of production and promotion of consumer goods. Ultimately, this small card serves as a reminder that even the most unassuming object can offer a rich perspective on the intersection of art, commerce, and society.