Architectuur - Frank Lloyd Wright 1931

Hendrikus Theodorus Wijdeveld created this poster for a Frank Lloyd Wright exhibition in 1931. The sociopolitical climate of the early 1930s, marked by economic depression and rising nationalism, saw artists grappling with questions of progress, identity, and the role of art in society. Wijdeveld's poster uses bold, geometric forms and a striking red-and-white color scheme. The repetition of Wright’s name, bisected by horizontal lines, creates a visual rhythm but also suggests a kind of fragmentation or deconstruction. This design reflects the avant-garde movements of the time, such as De Stijl in the Netherlands, which sought to create a universal visual language rooted in abstraction. Wijdeveld, like many of his contemporaries, was deeply engaged with the idea of art as a tool for social change. What do you think of when you see this image? Does it leave you feeling fragmented, whole, or something else entirely? It's a reflection on both Wright's architectural vision, and a broader dialogue about modernity, national identity, and the role of art in shaping collective consciousness.