Redeemer, Greece, from the World's Decorations series (N30) for Allen & Ginter Cigarettes 1890

This is the “Redeemer, Greece,” a lithograph card produced by Allen & Ginter, as part of the “World’s Decorations” series. These cards were inserted into cigarette packs, a marketing strategy of the late 19th century that speaks to the growth of consumer culture and global trade. The Order of the Redeemer, depicted here, is a Greek order of merit. As we contemplate this image, let's consider the power of symbols and how these contribute to constructing national identity. Decorations like this embody a narrative of honor, valor, and service, but it is always worth asking, service to whom? Who is included, and who is excluded from the narratives of national identity and pride? While seemingly innocuous, it reflects the complex interplay between commerce, nationalism, and cultural values during this period of expanding empires and colonial endeavors. The card invites us to consider how such objects both reflect and shape societal values, including how societies choose to commemorate individuals and achievements.