Theresa Vaughn, from the Actresses series (N245) issued by Kinney Brothers to promote Sweet Caporal Cigarettes 1890
Dimensions: Sheet: 2 1/2 × 1 7/16 in. (6.4 × 3.7 cm)
Copyright: Public Domain
Curator: Editor: This is "Theresa Vaughn, from the Actresses series (N245)," a print by Kinney Brothers from around 1890. It was created to promote Sweet Caporal Cigarettes and it appears to be a promotional shot of Theresa Vaughn holding a banjo! What strikes me most is the photographic process. What's your read? Curator: I find it compelling to think about this image within the context of late 19th-century consumer culture. How does the very act of reproducing and distributing this image through printed photographs relate to the mass production and marketing of cigarettes? Who were these distributed images made for? Editor: Interesting. You're making me think about the accessibility of photography then versus now. Was photography widely available, or was it a luxury, influencing the cigarette brand’s image? How do we understand labor practices of photograph production then, considering mass advertising? Curator: Exactly! These photographs circulated as collectible cards inserted into cigarette packs, connecting the consumption of tobacco with the allure of celebrity and entertainment. The mass production of such images required a specific labor force, contributing to emerging divisions between amateur and industrial photography. And how are women like Theresa, who had to endure a heavy application of makeup for image consistency and long hours spent standing, remunerated relative to their contributions? Editor: It sounds like it intertwines commerce, celebrity culture, and the industrialization of image production! Thank you! That helps re-imagine it as more than just a pretty picture. Curator: Indeed! Examining these elements, we can unpack the power dynamics embedded within such seemingly simple images. The social context shapes the creation, distribution, and reception in really meaningful ways.
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