Sketch for oval medallion and ‘Ruppert Beer’ blue and silver logo 1935

This sketch by Winold Reiss, a prominent graphic artist, was created in 1935 for a "Ruppert Beer" logo. The design features an oval medallion with a simple, elegant border comprised of a layered blue and silver motif. Reiss was known for his use of bold colors and graphic designs in advertising campaigns and posters, as well as his stylized and dynamic representations of Native American people. This sketch exemplifies Reiss's signature style and his skill in creating a visually striking and memorable brand identity.