Hotel De Toelast te Alkmaar, eigenaar J. van der Haagen c. 1850 - 1880

This small, circular brass token from the 19th century was likely used as a promotional item for the Hotel De Toelast in Alkmaar, Netherlands. The front of the token features the hotel's name and a barrel, symbolizing the production and sale of beer. The back reads “Gevestigd & Staande Houder der Toelast te Alkmaar” (Established and Standing Holder of the Toelast in Alkmaar) and may refer to the hotel's location in the city. This type of advertising token, sometimes called a trade token, was common in the 19th century before the widespread use of modern advertising methods.