Effie Latour, from the Actors and Actresses series (N45, Type 1) for Virginia Brights Cigarettes 1885 - 1891

This is a trade card of Effie Latour from the Actors and Actresses series, made by Allen & Ginter for Virginia Brights Cigarettes. These cards were produced in the United States, during a time of rapid industrialization and the rise of consumer culture. They offer a fascinating glimpse into the social and cultural values of the late 19th century, when advertising became a powerful force in shaping public opinion and desire. The image of Latour, an actress, is used here to sell cigarettes, linking her celebrity and allure to the product. The card's design, with its emphasis on beauty and glamour, reflects the increasing commercialization of leisure and entertainment. Was this a progressive step for women or did it simply reinforce existing power structures? To answer this question, research into the social history of advertising, gender studies, and the history of tobacco consumption would be invaluable.