Mlle. Demeale, from the Actors and Actresses series (N145-8) issued by Duke Sons & Co. to promote Duke Cigarettes 1890 - 1895

This small card featuring Mlle. Demeale was made by Duke Sons & Co. around the turn of the 20th century, using mass photographic reproduction. It's a humble object, meant to be collected and traded, yet this straightforward purpose is tied to the industrial might of the early cigarette industry. These cards were churned out in vast quantities, capitalizing on the public's fascination with actresses and other performers. The sepia tones give the card an antique, almost romantic feel, yet the production process was anything but. This was a calculated marketing strategy, meant to associate a glamorous image with an everyday habit. It is easy to overlook the artistry embedded in this object. From the photographer, to the printing technicians, to the very concept of the series, much thought went into these collectible cards. They were a crucial medium of visual culture, connecting celebrity and consumerism. In short, this seemingly simple card has much to say about the wider world of work, leisure and desire.