Elephant, from the Quadrupeds series (N21) for Allen & Ginter Cigarettes 1890
landscape
coloured pencil
watercolour illustration
Dimensions Sheet: 1 1/2 x 2 3/4 in. (3.8 x 7 cm)
Editor: So this is "Elephant, from the Quadrupeds series" made in 1890, by Allen & Ginter. It looks like a coloured-pencil drawing or a print of one. I’m struck by the detail on the elephant's skin, and the colors in the water look unnatural. How do you interpret this work? Curator: Well, this little card holds more than meets the eye. The image immediately reminds us of strength and the exotic “Orient.” Given its origin as a cigarette card, consider its circulation during a time of growing interest in Eastern cultures, a movement known as Japonisme. How does that context shift your understanding? Editor: So, it's not *just* an elephant, it represents a broader fascination? I can see that. But cigarette cards… were they trying to associate smoking with, like, worldly sophistication? Curator: Precisely. Cigarette cards often aimed to cultivate aspiration, subtly linking their product with the allure of faraway lands and noble creatures. This image flirts with the idea of the elephant as a symbol of wisdom and power, but also conquest, particularly in an exotic landscape. Do you notice how the colors aren't quite "real?" Editor: Yeah, it feels staged. Almost like a postcard rather than something true to life. Curator: Exactly. That stylized rendering pulls from artistic trends idealizing "nature," bending reality to cultural expectation. The image functions almost as a cultural shorthand, embedding shared dreams of distant places onto the smoker's everyday habit. Editor: So it’s an ad, but it tells a bigger story about cultural trends and how we project our ideas onto animals and landscapes. It gives you a lot to think about. Curator: Indeed. These symbols ripple outward, linking consumerism to identity, and the animal to something beyond simple recognition.
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