Crème De Luzy 1919

Leonetto Cappiello made this advert for Crème De Luzy, and it's got that fabulous early 20th-century vibe. The color palette is striking, a bold red backdrop against the black and yellow of the woman's skirt, all anchored with gold lettering. The material qualities here are so interesting! The texture looks smooth and flat, maybe lithography or a similar printmaking technique. It's all about the surface, creating a visual punch with minimal fuss. That central figure, with her striped skirt and delicate neck, is really striking. Look at how those stripes curve and flow, how the color is just so bold. Cappiello's work often had this theatrical flair, a bit like Toulouse-Lautrec but maybe with an even bolder sense of humor. There's a playfulness here, a sense that art should be fun and engaging, and maybe a little bit silly. The conversation continues.