Gezicht op de kust van Amalfi 1864 - 1881

Giacomo Brogi captured this view of the Amalfi coast in Italy using photography sometime in the 19th century. Photography in this period was becoming more widespread, offering new ways of seeing and representing the world. Brogi established his studio in Florence in 1864, and became known for architectural and landscape views, which captured the classical beauty of Italy. The Amalfi Coast, with its dramatic cliffs and picturesque towns, had become a popular destination for wealthy Europeans. Brogi's photograph, with its soft tones and careful composition, catered to this market, offering a romanticized vision of Italian life. This image, therefore, isn't just a record; it's a carefully constructed commodity, playing into the desires and expectations of its intended audience. As art historians, we can delve deeper. By looking at travel guides, postcards, and other cultural artifacts of the time, we can better understand the image's role in shaping perceptions of Italy and its place in the burgeoning tourism industry.