Woodpecker, from the Birds of America series (N4) for Allen & Ginter Cigarettes Brands 1888
Dimensions Sheet: 2 3/4 x 1 1/2 in. (7 x 3.8 cm)
Curator: At first glance, I’m drawn to the sharp contrast in coloration. The intense red head juxtaposed against the darker tones creates an almost graphic feel. Editor: Indeed. What we have here is a trading card, one of a series depicting North American birds published in 1888 by Allen & Ginter, a cigarette company based in Richmond, Virginia. It was part of their "Birds of America" series. Curator: Considering its diminutive scale, the level of detail is remarkable. Look at the rendering of the feathers—each appears meticulously defined, suggesting a painstaking level of care and artistry. It is beautiful for such a simple composition. Editor: Absolutely. These cards were strategically included in cigarette packs to encourage collecting; serving as both a collectable object and, essentially, free advertising. They capitalized on the late 19th-century enthusiasm for natural history and were often traded like baseball cards are today. Notice the influence of Japonisme in the stylized rendering, too. Curator: The composition follows a very simple but effective structure: the diagonal branch intersecting with the bird’s vertical pose creates a dynamic tension within the frame, despite the relatively static subject. The use of negative space directs your eyes, leading to the bird. Editor: This was also during the rise of mass media, as photography started getting bigger; cards like these presented carefully crafted, controlled images for widespread consumption and served as popular learning tools at the time, even reaching children. Curator: Reflecting upon the image’s compositional balance, and interplay of hues, the print feels far removed from something commercial—a testament to its artfulness! Editor: Ultimately, examining it gives a tiny window into the ways nature, commerce, and art intertwined in American popular culture during the late 19th century.
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