We cannot change unless we survive but we will not survive unless we change by Maigen Elske

We cannot change unless we survive but we will not survive unless we change 1983

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graphic-art, print, typography, poster

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graphic-art

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conceptual-art

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print

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typography

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typography

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united-states

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poster

Dimensions: 22 13/16 x 17 in. (57.94 x 43.18 cm) (sheet)

Copyright: No Known Copyright

Curator: Standing before us is “We cannot change unless we survive but we will not survive unless we change,” a thought-provoking print crafted in 1983 by Maigen Elske. It now resides here at the Minneapolis Institute of Art. Editor: Immediately, the high contrast hits you, black and white, stark. There's this looming sense of… urgency, punctuated by those slashes of red, almost like warnings. Curator: Elske’s work really throws us into the deep end, doesn't it? The statement itself is so cyclical, a paradox wrapped in necessity, exploring themes of survival and adaptability, a sentiment maybe particularly relevant to the political landscape of the early 80s. Editor: Exactly. And how that typography visually reinforces the message is critical! The somewhat frantic, hand-rendered lettering contrasts dramatically with the stark geometric outline of the hourglass, lending this impression of struggle between order and chaos, a crisis in process. Curator: Right, the hourglass becomes a loaded symbol! Is it about time running out? Or perhaps, the potential for renewal? Editor: I lean toward the former, I must say! The sparseness only enhances its pointed statement. It almost reminds one of Barbara Kruger's way to deconstruct messages using bold fonts. Curator: That comparison is interesting. It speaks to how visual language can condense and amplify anxieties present at the time. I appreciate that the piece isn’t overly didactic, yet it challenges viewers to look inwards and question their own agency. Editor: It really stays with you. Its visual economy really forces a sustained pondering over our societal trajectory, an invitation of reflection using just few visual element, and a pretty clear structure and color scheme. Curator: I think its simplicity makes it all the more affecting. Editor: Definitely an example of conceptual art's finest achievements; the impact clearly stems from its ability to resonate so directly, so poetically.

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