James McLaughlin, Champion Jockey of America, from the Champions of Games and Sports series (N184, Type 1) issued by W.S. Kimball & Co. 1887

Editor: This is "James McLaughlin, Champion Jockey of America," a lithograph print from 1887. It has a rather vintage, almost caricature-like feel, especially in the jockey's portrait. The colors are muted, giving it an aged look. What resonates with you when you look at it? Curator: What strikes me is the tension between celebrating an individual, McLaughlin, and the commercial intent behind its creation. Consider the cultural symbolism: the horse represents power, speed, freedom, even virility, deeply embedded in our collective memory. The jockey, in controlling that power, embodies skill and mastery. Editor: So it's not just a portrait of a jockey? Curator: No. Ask yourself, why pair this image with cigarettes? Cigarettes in this era symbolized sophistication, leisure, success, a reward. By associating McLaughlin's athletic prowess with this image, Kimball aims to transfer those associations to his brand. He is tapping into cultural ideals. What message does this subtle connection convey, and what anxieties might it allay? The image seems to want to reassure people of progress and control. Editor: It’s clever how intertwined the symbolism is. I hadn’t considered that the ad itself becomes a cultural artifact. Curator: Exactly. These images aren’t just about what is shown; it's about what values and meanings they carry and transmit. How images participate in broader cultural narratives is quite profound. Editor: I’ll definitely look at advertising differently now. Thank you.